Stories
News, guides and notes from the Fast Media desk.
How-to & guides
Editorial, creative or archive: which to use when
At Fast Media, wire, creative, specialist and archive collections, the free libraries and your own media sit in one search, each clearly labelled, each licensed under stated terms with a certificate o
Fast Media
How-to & guidesEditorial vs commercial use: the distinction every buyer needs
Commercial use means using an image to sell, promote or endorse: advertising, marketing, packaging, branded social, anything whose purpose is persuasion rather than information. The standard is strict
Fast Media
How-to & guidesStop re-buying images you already own
The economics are blunt. Every reused image is a purchase that didn't happen, and for a team buying steadily, the library pays for itself out of the first images it stops you re-buying.
Fast Media